Who Are You Trying To Reach?

I was listening to a local Christian radio station in the car today and something caught my attention.  It was a radio ad for a church.   So who listens to Christian radio?   I would think that the majority of listeners would already be Christian.    This church has spent big money on advertising geared toward people who are already in church!   Who are they trying to reach?  Whether they realize it or not, they are going after those that are disenchanted and frustrated with the church they are in.   Wouldn’t it be better if they advertised on a secular station and spent their time and effort going after people who aren’t listening to Christian radio?   What are your thoughts?  Leave a comment and let’s discuss.