I saw a neat link from Church Relevance last week about a website with free demographic info for your community. This site is different from most because it breaks down the 5 most prominent lifestyles and then describes them with unique labels. I did a quick lookup on Galax and here is what I found.
From PrizmNE: Back Country Folks, Golden Ponds, Heartlanders, Simple Pleasures, and Young & Rustic
From ConneXions: Active Urban Singles, Cautious Pre-Retirees, Premium Payers, Simply Mature, and Switchers & Shakers
From P$YCLE NE: Bottom-Line Blues, Country Cottages, Middle Ages, Old Homesteaders, and Senior City Blues
So, this is pretty interesting. On their site, you can find out how they describe each group. For our church, this is helpful information in understanding our community and culture. I don’t think I fit into any of the categories. I guess that shows how weird I really am!
Claritas offers a free resource called “You Are Where You Live” that enables you to look up the 5 most prominent lifestyles within a specific zip code using any one of the following three sets of segmentation research:
- PRIZM NE: 66 distinct segmentations (lifestyles) based on demographic and consumer behavior data
- P$YCLE NE: 58 distinct segmentations based on demographic factors that have the greatest effect on financial behavior (e.g., income, age, presence of children, home ownership, etc.)
- ConneXions: 59 distinct segmentations based on household consumption of communications products and services
It is a great resource for helping your church better understand the community it is reaching.