What is a church website for?
I read this today over at Church Communications. This guy is right on with the purpose of a website. Good stuff.
As disciple-makers, we are called not to minister AT the church, but to BE the church all day and at all times in our lives. Many church sites are designed to draw people to the church (building), rather than enable the church to be drawn into the world where they are commanded (not CALLED, COMMANDED) to minister (Matthew 28:19-20). This happens when the church becomes self-perpetuating—because of the investment in staff and facilities, we reach a point where the church’s core ministries ONLY happen on campus, versus out in the world. This is very dangerous, because it leads to apathy on the part of believers, but it’s the situation many American evangelicals find themselves in today, and their church websites sadly reflect this “campus-centric, world-avoiding” strategy for ministry.
What I’m trying to figure out is this: you have a businessman with a laptop in a hotel room in Chicago, or a mom at her computer in her kitchen at 10 a.m. on a Thursday, or a student at 2 a.m. in a dorm room with their wireless access—how can our website equip or enable these people to minister (BE the church) in their current location/circumstances, anytime, day or night, anywhere? I would REALLY like the answer to that question. We’re workin’ on it…